One platform. Better in-store engagement.

A product label cannot answer every question. A store employee cannot always be at every shelf. iNteract gives shoppers another convenient way to find information while they are choosing.

ARI is designed to help with product details, features and specifications based on the information provided for the experience. Shoppers can ask a question in their own words and follow up if they need more clarity.

The goal is to support shoppers and store teams, not replace knowledgeable staff.

The purpose is to make relevant information easier to reach at the shelf. Depending on what is supplied and prepared for the experience, that information can include product details and specifications, manufacturer or brand content, care or usage information and frequently asked questions.

A shopper can ask in their own words rather than search through a fixed label. ARI's answers depend on the relevant product information available. Helpful assistance should make that information easier to understand, not create missing product facts.

The shopper experience is one side of the platform. Retailers already have valuable information about sales. Retailer-facing tools provide a way to manage QR activations and review supported interaction information, bringing pre-purchase questions into the business's own review process.

In a demonstration, teams can explore how products and QR experiences are managed, how available interaction information is presented and which reporting views suit the questions they want to investigate. Product interest, information requests and engagement patterns can be considered together rather than as isolated events.

A reporting discussion can also cover campaign and store activity reporting, comparison behaviour, time spent, engagement paths, configurable measures and report exports. The exact events recorded, available filters, reporting freshness and export functions need to be confirmed in the current demonstration and agreed scope. These topics describe what to assess, not a claim that every reporting option is ready for every retailer.

iNteract is designed to support a retailer-branded experience, powered by iNteract behind the scenes. It is delivered as Software-as-a-Service (SaaS), so retailers do not need to build and maintain a separate AI shopping-assistance platform themselves.

For the initial QR-based experience:

• No new shopper app. Shoppers use their phone's browser.
• No specialised scanning hardware. QR codes provide the starting point.
• No initial POS integration. The shopper conversation can operate separately from the checkout system.
• A focused first rollout. Begin with selected products or shelves and expand after evaluation.
• Works alongside existing operations. The approach is designed to complement retailer systems, not replace them.

Product information, branding, QR placement and store readiness still need to be prepared for each deployment. Existing retailer-app integration is a possible extension, not a requirement for getting started.

The platform is intended for store environments, from a single location to larger retail organisations. The right starting point depends on the products, the questions shoppers ask and the information the retailer can provide.

Cloud delivery is intended to reduce the amount of new technology a retailer needs to introduce in-store. A small initial scope also gives teams an opportunity to prepare information, place QR codes and understand the practical effect on store operations before considering more locations.

For a larger rollout, the discussion needs to cover the product range, store network, information quality, connectivity, retailer administration and support arrangements. The platform's ambition to serve single stores and larger networks is not a guaranteed store capacity or a fixed launch timetable.

The initial browser-based route avoids a dedicated iNteract app download. Participation in a retailer's loyalty programme is not intended to be a prerequisite for the basic product-help journey. The precise access or registration flow should be confirmed in the demonstration.

The platform is designed with privacy in mind and with the aim of supporting responsible handling of shopper information under South Africa's Protection of Personal Information Act, or POPIA. The information collected, any identifiers, access permissions, retention and shopper notices must be agreed and verified for each implementation. No privacy certification or unconditional anonymity is claimed.

A shopper's questions should provide useful context for the retailer without being mistaken for a complete record of that person's shopping behaviour.

The same technology that connects shoppers to product help may, over time, create opportunities for relevant brand and supplier communication at the shelf.

In-store Retail Media is part of iNteract's future direction. It is not presented as an established advertising service or a promise of campaign results.