Yes.
iNteract is designed to complement your existing digital ecosystem by extending your
retailer app into the Retail Engagement Platform.
For retailers without an existing app, iNteract also operates as a standalone Retail Engagement Platform.
No.
Customers simply scan a QR code using their smartphone.
No downloads.
No registration.
No unnecessary friction.
The platform is delivered as a cloud-based Software-as-a-Service (SaaS) solution designed to minimise operational disruption.
Most retailers can begin with a focused pilot program before considering wider deployment.
iNteract captures anonymised customer engagement using a privacy-first approach.
The platform is designed to support compliance with South Africa's Protection of Personal Information Act (POPIA).
Loyalty programmes primarily measure known customer behaviour after or around purchases.
iNteract helps retailers understand anonymised customer behaviour before the purchase
by capturing Point-of-Decision Intelligence.
Together, they provide a richer understanding of the
.
Traditional retail systems explain what customers purchased.
iNteract helps explain why.
By capturing customer engagement before the transaction, retailers gain visibility into product interest, comparisons, information requests and purchasing intent.
QR codes are simply the entry point.
The real value lies in the AI-powered engagement, Point-of-Decision Intelligence and actionable Retail Intelligence generated through every customer interaction.
Retail Media is one of the opportunities the platform supports.
The primary purpose of iNteract is to create more engaging customer experiences and generate actionable Retail Intelligence.
As retailers develop their digital strategies, the same engagement infrastructure can support future In-Store Retail Media initiatives.
No.
It complements them.
The platform has been designed to work alongside existing retailer apps and technology investments rather than replacing them.
Absolutely.
Retailers without existing mobile apps can deploy iNteract as a standalone Retail Engagement Platform, allowing businesses of different sizes to introduce intelligent customer engagement.
Yes.
Brands can use the platform to create contextual product experiences, better understand customer engagement and explore measurable In-Store Retail Media opportunities alongside participating retailers.
Retailers can:
Better understand customer behaviour.
Improve customer engagement.
Generate actionable Retail Intelligence.
Support more informed merchandising decisions.
Create a foundation for future In-StoreRetail Media initiatives.